PPC Executive - Heath & Wellbeing

A highly successful ethical Health & Wellbeing business is looking to add a PPC Executive to maximise revenue from its online channel. You'll be running the technical SEO and managing the PPC acquisition/Adwords account to deliver customer-focused, profitable multi-category campaigns.

PPC Executive - Responsibilities:

• Ownership of bid management and optimisation of all PPC campaigns
• Write/create all PPC ads for new products and optimize copy on existing
• Deliver PPC and organic performance reporting and insight to ecommerce manager
• Manage the shopping feed and retargeting brand and product campaigns to agreed targets and profitability; and create ads in line with brand identity
• Monitor and report on competitor activity across the paid space
• Implement quarterly SEO/technical reviews, identifying actions required
• Implement actions from the technical SEO report
• Monitor keyword performance across paid and organic search
• Monitor site for broken links and regularly ensure all key pages are working correctly
• Update website content - banners, graphics, curated pages
• Prepare and implement a consumer email programme and report on performance - volume, open, click and conversion rates.

PPC Executive - Requirements

• Experience of managing multiple PPC, shopping and retargeting campaigns
• Thorough understanding and experience of all PPC techniques
• Experience of email marketing - Campaign Monitor preferable
• Highly numerate with advanced Excel experience
• Ability to interpret and analyse large amounts of complex data from multiple sources

This is a wonderful opportunity with a growing business in the ethical healthcare sector. High career development prospects and a good benefits package in a positive working environment await the successful candidate. If this is you, we'd love to hear from you; please send a CV now!