PPC Executive - Heath & Wellbeing

2018-10-04 15:24:012018-10-23Reilly People
Job Type Permanent Full Time
Location Uckfield, East Sussex
Area Sussex, England Uckfield, East Sussex
Sector Marketing
Salary £28000 - £30000 per annum + benefits, depending on experience
Start Date ASAP
Job Ref JR6907
Job Views 169

A highly successful ethical Health & Wellbeing business is looking to add a PPC Executive to maximise revenue from its online channel. You'll be running the technical SEO and managing the PPC acquisition/Adwords account to deliver customer-focused, profitable multi-category campaigns.

PPC Executive - Responsibilities:

  • Ownership of bid management and optimisation of all PPC campaigns
  • Write/create all PPC ads for new products and optimize copy on existing
  • Deliver PPC and organic performance reporting and insight to ecommerce manager
  • Manage the shopping feed and retargeting brand and product campaigns to agreed targets and profitability; and create ads in line with brand identity
  • Monitor and report on competitor activity across the paid space
  • Implement quarterly SEO/technical reviews, identifying actions required
  • Implement actions from the technical SEO report
  • Monitor keyword performance across paid and organic search
  • Monitor site for broken links and regularly ensure all key pages are working correctly
  • Update website content - banners, graphics, curated pages
  • Prepare and implement a consumer email programme and report on performance - volume, open, click and conversion rates.

PPC Executive - Requirements

  • Experience of managing multiple PPC, shopping and retargeting campaigns
  • Thorough understanding and experience of all PPC techniques
  • Experience of email marketing - Campaign Monitor preferable
  • Highly numerate with advanced Excel experience
  • Ability to interpret and analyse large amounts of complex data from multiple sources

This is a wonderful opportunity with a growing business in the ethical healthcare sector. High career development prospects and a good benefits package in a positive working environment await the successful candidate. If this is you, we'd love to hear from you; please send a CV now!




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