PPC Specialist

One of the fastest-growing UK travel companies wants to add an innovative PPC Specialist from client or agency side to work alongside the wider marketing team influencing the entire user journey, from click-through to conversion and beyond. The focus will be on driving acquisition, generating enquiries and increasing call volumes.

PPC Specialist role

• Design, launch and manage PPC campaigns across Google Adwords, GDN, Bing, Facebook and others using customer data and best practice
• Report, analyse and interpret data to understand what is impacting performance and how to influence it
• Work closely with the SEO team to improve search initiatives and with the UX designer to develop landing page testing strategies to improve lead generation and telephone calls
• Work with the content team to ensure landing pages are PPC optimised and with the social media team to develop paid campaigns to drive lead generation
• Identify patterns in customer behaviour and segments to exploit for lead generation
• Create attribution models to improve key business metrics
• Reconcile budget spend, analyse click and conversion data and ad expenses
• Manage, test and optimise keywords, ad text, position and landing pages based on campaign performance and continuously optimise campaigns to reach maximum ROI
• Keep up to date with industry knowledge, development, tactics and strategies

PPC Specialist - Essential Skills & Experience

• At least 3 years PPC experience with hands-on bid campaign management and strong knowledge of best practice techniques
• Proficient knowledge of Google Analytics and/or other analytical software
• Demonstrable experience of building and managing successful paid search and paid social campaigns
• Experience or knowledge of lead generation websites
• A genuine interest in digital marketing and the latest trends in digital optimisation including analytics and data-driven approaches
• Care enough to manage the smallest details of a campaign at the deepest levels to maximise conversion rates!

PPC Specialist - Desirable Skills (non-essential)

• Experience in the Travel or Leisure industry
• Knowledge of using CRM data for search campaigns and website A/B split testing
• Website Personalisation (Qubit and/or similar) knowledge or experience
• Conversion Rate Optimisation knowledge, and customer data and segmentation for optimisation purposes
• Understand look-a-like marketing and retargeting (Google Match/Facebook)
• Google 360 suite and Call tracking tools

This is a business at an exciting time in its journey, with ambitious growth plans. This role is vital to delivering these plans, so if you are looking for something energetic, fun and challenging with great development prospects, please send a CV now!