Ad budgets: More than 50% spent online

Thursday, 12 Jun, 2008

More than 50 per cent of an average marketer's budget is now spent online, new research has claimed.

It found more than 70 per cent of companies use search engine optimisation, paid search and email marketing and offline marketing is falling.

The study, which was carried out by e-Consultancy for Clash Media, a lead generation organisation, showed only press and television marketing have also increased.

"Organisations have lessened their use of marketing methods such as postal, telephone and radio, in favour of online methods," commented Luke Pursey, UK managing director, Clash Media.

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Separate analysis by e-Marketer saw it lower its US social networking ad spend estimate.

The company said the "dollars don't equal the hype" and downgraded its estimate from $1.6 billion (£800 million) to $1.4 billion (£700 million).

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