Media Planning

Product placement called into question
The new James Bond movie has stirred a backlash against product placement in films and

Advertising concerns over food ban
The recent decision by Ofcom to ban advertising of junk food during television programmes popular

Channel 4 ups ad rates
Channel 4 is looking to increase its ad rates by five per cent.As the annual

Lost loses 1.4m viewers
Sky One's recently-acquired 'Lost' series attracted only 1.4 million for its first showing last night,

Ofcom sets "significant" restrictions on TV food advertising
Media regulator Ofcom today released restrictions on advertising of food and drink to children, after

Burger King dumps kids ads
Burger King is to stop advertising to children from December 22nd.The fast food chain will

Top 10 advertisers cut 11% off TV spending
New figures show TV advertising expenditure was down 8.9 per cent in the last quarter

Carlton pushes power of cinema
Carlton Screen Advertising is aiming to promote cinema advertising with a cross media campaign.The crux

Manly burger ad comes in for trouble
Burger King's latest advert has come in for criticism for being both sexist and encouraging

3 gets Sky
BSkyB has signed a deal with mobile operator 3 to provide 27 channels under the