Digital Media Attribution Analyst
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| Job Type | Permanent Full Time |
| Location | London |
| Area | London, England |
| Sector | Research/Analytics/Effectiveness |
| Salary | £30000 - £40000 per annum + bonus |
| Start Date | asap |
| Job Ref | JR6793 |
| Job Views | 178 |
- Description
The rapidly expanding Web Analytics team at our client is one of the most highly respected in the UK. They are currently one of the largest Google Analytics 360 Resellers in the UK and have been ranked in The Sunday Times Best Companies To Work For over the last four years.
Focussing on Attribution in the Media Analytics team, you'll be
- Helping clients gain a better understanding of their media performance and opportunities, the way their prospective customers engage with marketing and using these insights to help optimise their media investment.
- Developing clients' measurement strategy using DoubleClick stack, Google Analytics and Google Attribution.
- Analysing media data, generating insights and building data-driven attribution models to support marketing decisions and budget allocation.
- Hosting attribution workshops to educate clients and lead the improvement of techniques, processes, knowledge and training around attribution.
- Building reporting and visualisation frameworks around marketing performance.
This means that a typical day will tend to have a good balance of analysis, insight, writing, talking, data and learning new stuff.
We're looking for:
- Experience using Google Analytics, AdWords and the DoubleClick stack specifically using Google Attribution.
- Experience in digital marketing with a strong understanding of a range of media channels including paid media.
- The ability to interpret data to understand how it can be optimised and how it fits into the wider marketing mix.
- Strong commercial acumen, presentation and communication skills; comfortable dealing with key stakeholders on large client accounts.
On offer
- Very competitive salary; open to offers depending on your experience
- Majority of promotion from within so excellent growth and development opportunities, working alongside an industry-leading team.
- Exciting projects from the beginning with major clients
- Modern, bright, open-plan office with a games room and auditorium with a friendly and approachable atmosphere and casual dress code
- Cycle2Work scheme, free eye tests, a company mobile phone and season ticket loans.