Senior Digital Marketing Manager
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| Job Type | Permanent Full Time |
| Area | London, England |
| Sector | Marketing |
| Salary | £50000 |
| Start Date | ASAP |
| Job Ref | 7014 |
| Job Views | 158 |
- Description
- An established global B2B events company producing high quality, senior-level business conferences is looking for an experienced strategic B2B Marketer to plan, develop, implement, track and optimise digital marketing campaigns across all digital channels.
With a strong grasp of current marketing strategies and tools, you’ll be able to lead integrated digital marketing campaigns from concept to execution. You’ll work with and train the marketing and design team to launch campaigns and identify new opportunities, implement testing and advise management how to take digitalmarketing forwards.
Digital Marketing Manager – Responsibilities
- To ensure the online marketing efforts have the highest possible ROI
- Design and implement social media strategy and set social media objectives
- Generate, edit, publish and share engaging content daily
- Develop effective SEO strategies and monitor SEO and web traffic metrics
- Plan and execute all web, SEO/SEM, social media and display advertising
- Launch and optimise PPC campaigns
- Communicate with social media followers and oversee social media design
- Coordinate online content, design, social media, pay-per-click (PPC) marketing and other activities
Digital Marketing Manager – Requirements
- BSc/BA in Marketing or relevant field
- Strategic Marketing experience in a similar role
- Excellent understanding of digital marketing concepts, content management, channels and best practices
- Thorough experience with B2B social media, email campaigns and SEO/SEM
- Experience in setting up and optimising Google Adwords campaigns
- Thorough knowledge of SEO, keyword research and Google Analytics
- Familiarity with multiple platforms (e.g. AdWords, Facebook, LinkedIn)
- Experience with A/B and multivariate experiments
- Knowledge of web design and HTML/CSS
- Experience with SEO reporting
- Strong organisational leadership and analytical skills
This is a fantastic opportunity for an ambitious, analytical and perceptive professional who is a skilled communicator able to collaborate with various teams. Current knowledge of SEO, digital marketing and PPC practices and techniques are essential. Great career progression potential - promotion is invariably internal. If you'd like to know more, please send a CV ASAP.
| Marketing Strategy | Marketing Automation | SEO | PPC | Social Media Marketing |Re-marketing | Web strategy |