Marketing Manager - CRM
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| Job Type | Permanent Full Time |
| Area | London, England |
| Sector | Marketing |
| Salary | 50000 - 55000 |
| Start Date | ASAP |
| Telephone | 0203 691 0040 |
| Job Ref | 7025 |
| Job Views | 191 |
- Description
- One of the UK’s oldest premium brands and Royal Warrant holder is looking for a creative self-starter to lead the implementation and management of its CRM strategy across UK and Asia, and deliver email campaigns for the UK market.
The role is also helping to analyse and segment the database to track, test and lead the customer journey. We’re looking for a clear understanding of leveraging lifestyle, transactional and demographic data to deliver relevant campaigns through email and other marketing channels.
CRM Marketing Manager - Responsibilities
- Lead and oversee the smooth integration of a new CRM & ESP platform with existing ERP system (Microsoft Dynamics AX).
- Plan, design and deliver email campaigns using Mailchimp
- Launch digital marketing initiatives, working closely with other departments
- Oversee the creation of models for retention, churn, loyalty and advocacy programmes.
- Customer analytics and behavioural reporting with optimization of on-site product recommendations, cross-selling and merchandising opportunities
- A/B testing.
- Design customer journey for different segments to increase loyalty and reduce churn.
CRM Marketing Manager – Requirements
- At least 3 years in CRM or similar ideally in a premium / luxury ecommerce B2C environment.
- Customer journey-building experience using a CRM & ESP platform.
- Detailed understanding of GDPR
- Hands-on experience of working on an email platform, managing email lists and audiences with good knowledge of HTML and Photoshop or similar.
- Data driven with strong analytical and problem-solving skills.
- Some experience in writing; knowledge of SEO and social media marketing.
- Customer focused and commercial mindset.
This is an excellent, rare opportunity to join a long-established premium and internationally-renowned brand with growth and career development opportunities. If the skill requirements match your, please send a CV now!
Microsoft Dynamics | Email Marketing | Luxury Brands | Analytics | AX