Media Insight Specialist

One of the world's most prestigious media groups has a vacancy for a Media Insight Specialist to join its Data and Analytics teams, reporting to the Audience Platforms and Insights Director. You’ll be managing all aspects of audience insight and growth initiatives across platforms, globally.

Media Insight Specialist - Responsibilities

• Understanding and analysing user behaviour and trends; audience composition and engagement to gain a 360-degree understanding of the customer, across all touchpoints.
• Leveraging available technology; datasets and partnerships to support KPIs.
• Work across product, editorial, and sales teams to distribute actionable audience insights and analysis to drive growth.
• Day-to-day maintenance and operational administration of the Data Management Platform
• Identifying audience insights and preparing internal and external presentations
• Onboarding of online and offline data into DMP and other platforms
• Managing relationships, usage & contracts with third party data vendors

Media Insight Specialist - Requirements

• Bachelor's degree
• Strong analytical skills with ability to apply audience insights and data analysis into actionable business strategy recommendations
• Media experience utilizing first-party data sets
• Experience working with a DMP such as BlueKai; Salesforce DMP; Lotame; Adobe Audience Manager or Permutive
• Capable of managing multiple projects in a deadline-driven environment
• A passion for problem solving; the ability to see solutions; a can-do-attitude and strong communication skills.
• Ideally:

o Experience in the media industry or subscription-based services
o Proficiency in Google Analytics, Amplitude or Adobe Analytics
o An understanding of ad serving, tracking and reporting tools such as Google Ad Manager (GAM)

Media Insight Specialist - Benefits

• Global Career: With this global company, on offer is a truly international career and progression opportunities
• Learning & Development: a dedicated training team focused on the continuous development, support and guidance of employees
• Benefits: up to £55k salary + bonus with market leading benefits
• Flat structure with excellent career progression - promotion is invariably internal
• Relaxed, work hard, play hard environment

This is a fantastic opportunity for an experienced individual who wants to develop in a high-profile, global business. Employee comments include:

"Lively atmosphere and challenging projects. Flexible hours and relaxed dress code. Great social life after work if you want one. International office with people from all over the world."

Next Steps

If you have the skills and motivation for this role we'd love to hear from you. Please send a CV ASAP! Next step would be a short telephone call with John Reilly, the recruiter. Please indicate when you’d be available for that.

Business Intelligence | Media Research | Data | Analytics | Effectiveness