Event Director B2B

2020-02-10 18:13:072020-04-09 Reilly People
Job Type Permanent Full Time
Location London
Area London, England London
Sector Sales - B2B/Delegates/Exhibitions
Salary £50000 - £60000 per annum + 40% OTE uncapped + Healthcare
Start Date ASAP
Job Ref 6976
Job Views 404

Do you have at least five years experience in a senior, sales-driven Event-leadership role and would like to join one of the fastest-growing B2B companies in the UK, one that's won 22 awards in the past five years? As a result of acquisition and significant expansion, one of the world's most dynamic business-event companies is looking to hire a sales-focussed Exhibition Director, based in London to run premium tech events. You'll have overall responsibility and P&L accountability for the performance of high-profile shows and lead the team across all disciplines ensuring no budget overspend and maximising profitability.

Exhibition Director - Main Duties:

  • Day to day management and motivation of the event team, Show Managers and sales staff, recruiting where necessary and setting clear goals and objectives for all reporting staff
  • Lead by example - delivering personal sales targets across the event under your management
  • Write an annually-updated event business-plan and through research; analysis; developed relationships and market intelligence, implement initiatives to ensure growth
  • Produce a coherent brand strategy for all events to maintain relevance to all markets and meet visitor and exhibitor expectations
  • Ensure marketing strategy is aligned with commercial objectives
  • Provide a strategic event floor plan in conjunction with the Operations Manager - designed to meet the budget target, and optimise visitor experience and traffic for exhibitors
  • Identify and implement (where possible) extra revenue streams and brand extension opportunities
  • Monitor and report competitor activity, taking actions where necessary
  • Get close to your market, understand its trends and develop your event around it
  • Develop strategy with the Marketing Manager and Sales team to meet targets including overall numbers of exhibitors; exhibitor mix; stand sales; and sponsorship inventory, yield and revenue
  • Ensure the sales plan is being delivered on target and budget and KPI targets are met

Exhibition Director - Requirements:

  • At least five years experience in a senior, sales-driven Event-leadership role
  • A CV showing stability in your roles not a move every year

This is a rare chance to join a very successful team offering a high level of autonomy as well as significant benefit and development opportunity including a lucrative share ownership scheme. If you have the skills we're looking for, then we'd love to hear from you. Please send a CV now!

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