PPC and SEO Marketing Executive

A successful building supplies business operating B2B and B2C is looking to add a digital Marketing Manager with both PPC and SEO skills as well as a driving licence to take this function in-house and develop its eCommerce business.

PPC and SEO Marketing Executive Responsibilities:

• Specifically manage PPC acquisition/Adwords account to deliver customer-focused, profitable multi-category campaigns and take ownership of technical SEO
• Lead the bid management and optimisation of all PPC campaigns to agreed campaign/profitability targets
• Improving natural listings for the product pages; developing strategy and implementing the tactics
• Meeting KPIs which will focus on traffic volume, revenue per click and acquisition CPC
• Manage the retargeting brand and product campaigns, creating advertisements in line with brand identity
• Monitor and report on competitor activity across the paid space
• Monitor keyword performance across paid and organic search, researching and reporting on trends in demand
• Monitor the site for broken links and regularly ensure all key pages are working correctly
• Upload new product information
• Prepare and implement a consumer email programme in line with campaign plans

PPC and SEO Marketing Executive Requirements:

• Driving licence
• Experience of managing multiple PPC, shopping and retargeting campaigns
• Background of running successful SEO campaigns, implementing proven strategies to measure traffic quality
• Experience of email marketing
• Numerate with advanced Excel experience, able to interpret and analyse data
• Experience using Google Analytics or conversion code to measure the goals of the SEO traffic
• Proactive, analytical and data-driven in your decision making

This is a wonderful opportunity to develop your skills and lead the PPC and SEO at a growing organisation. A history of fast growth means good development prospects for the right candidate. If this is you, we'd love to hear from you. Please send your CV now!