PPC and SEO Marketing Manager

2020-09-30 09:56:492020-10-29 Reilly People
Job Type Permanent Full Time
Location Croydon, London
Area London, England London England Croydon, London
Sector Marketing
Salary £30000 - £35000 per annum
Start Date 01/12/2020
Job Ref 6989
Job Views 218
Description

A successful building-supplies company operating B2B and B2C and which has thrived during lockdown is looking to add a digital Marketing Manager with both PPC and SEO skills as well as a driving licence to take this function in-house and develop its eCommerce business.

PPC and SEO Marketing Manager Responsibilities:

  • Specifically manage PPC acquisition/Adwords account to deliver customer-focused, profitable multi-category campaigns and take ownership of technical SEO
  • Lead the bid management and optimisation of all PPC campaigns to agreed campaign/profitability targets
  • Improving natural listings for the product pages; developing strategy and implementing the tactics
  • Meeting KPIs which will focus on traffic volume, revenue per click and acquisition CPC
  • Manage the retargeting brand and product campaigns, creating advertisements in line with brand identity
  • Monitor and report on competitor activity across the paid space
  • Monitor keyword performance across paid and organic search, researching and reporting on trends in demand
  • Monitor the site for broken links and regularly ensure all key pages are working correctly
  • Upload new product information
  • Prepare and implement a consumer email programme in line with campaign plans

PPC and SEO Marketing Manager Requirements:

  • Driving licence
  • Experience of managing multiple PPC, shopping and retargeting campaigns
  • Background of running successful SEO campaigns, implementing proven strategies to measure traffic quality
  • Experience of email marketing
  • Numerate with advanced Excel experience, able to interpret and analyse data
  • Experience using Google Analytics or conversion code to measure the goals of the SEO traffic
  • Proactive, analytical and data-driven in your decision making

This is a wonderful opportunity to develop your skills and lead the PPC and SEO at a growing organisation. A history of fast growth means good development prospects for the right candidate. If this is you, we'd love to hear from you. Please send your CV now!

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