Event Marketing Manager

An established global B2B events company producing high quality, senior-level business conferences is looking for an experienced B2B Event Marketer. You’ll be uncovering consumer insights and delivering creative marketing campaigns for live and virtual events; lectures; courses and webinars. This is a great opportunity to extend your skills as you’ll be of a highly-effective team innovating and implementing all parts of the marketing mix. Whatever skills you don’t have, you’ll learn here!

Brand Marketing Manager – benefits 

• Up to £43k starting salary with c£6k profit-share in year one
• An intellectually stimulating and financially rewarding role with significant development prospects
• Flexible working with WFH
• International travel
• Pension scheme with matched contributions
• Open plan, light office with well-stocked fridges with staples for hot drinks and beers for regular office drinks.
• Choose how to get involved, whether with weekly football and netball teams, the fantasy football team or fundraising events for the company charity.

 Brand Marketing Manager – Responsibilities 

• Developing and implementing marketing for live and virtual events, webcasts, thought-leadership reports and industry content
• Investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products
• Develop strategies and tactics to drive web traffic, monitor and implement improvements for SEO and set up tracking systems for all online marketing activities
• Design and implement Social Media strategy and research current social media trends
• Generate, edit, publish and share engaging content daily (eg. original text, images & videos)
• Analyse how the brand is positioned and develop targeted consumer insights
• Manage Social Media accounts design e.g. Facebook timeline cover, profile pictures etc
• Collaborate with the design department to produce promotional materials

 Brand Marketing Manager – Requirements 

• Strong academic record with minimum 2:1 degree
• Proven experience as an Event B2B Marketing Manager, Senior Event Marketing Executive or similar
• Strong communication and interpersonal skills
• Experience with one or more of:
• Salesforce
• Marketing automation technology
• Social Media campaigns
• SEO/SEM
• Google Analytics
• Analytical and database tools
• HTML and WordPress
• Google Adwords
• A/B and multivariate experiments
• Comfortable working with numbers and making sense of metrics
• Organisational and time-management abilities

 This is a fantastic opportunity for an ambitious individual to develop their career and learn new skills at a company with well-established products and which is thriving despite the current challenges. Great career progression potential - promotion is invariably internal. If you'd like to know more, please send a CV ASAP.

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